An Event About Field Research Was Held in Advertising Campaigns

The webinar titled "Field Research in Advertising Campaigns" organized by the Public Relations and Advertising community was held on 01.06.2022 with the presentation of Ahmet Güler, Member of the Board of Directors of AGS Global Company. Dr. Instructor In the webinar moderated by its member Mehmet Sinan Tam, students were informed about the importance of field research before the advertising campaign, how advertisers should evaluate the data regarding the pre-test and post-test in the advertisement, and the current advertising sector. The webinar was completed with questions from students about field research, advertising campaign and internship opportunities.