Within the scope of Brand Management Course, Mr. Mehmet Can Dirik, Marmara Regional Manager of BEK Bursa Ecza Cooperative, was hosted.

We hosted Mr. Mehmet Can Dirik, Marmara Regional Manager of BEK Bursa Pharmacy Cooperative, in the Brand Management Course taken by the senior students of our department. Mehmet Can Dirik, who participated in our course with the support of our student Pınar KAYA, a BEK employee, shared the story of BEK from cooperative to branding and important developments in the pharmaceutical industry. Dirik also shared important information about the career plans of our students.
We thank him very much for his valuable contribution.